A Living Texture for Modern Retail Spaces
In April 2024, Koda Moss partnered with Space Between and Boom Studios on a bold retail activation for the The North Face x Incu collaboration. Tasked with introducing natural texture into a premium fashion environment, we created sculptural preserved moss installations for two flagship stores—Melbourne Central and The Galeries Sydney.
This project challenged us to combine nature with architecture in a high-traffic commercial space. The result? A series of display sculptures that blurred the line between interior design and landscape art—organic, textural, and unmistakably tactile.
Material Meets Method
At the heart of this project was our 45x122 cm preserved moss tile product—a premium-grade sheet moss designed for commercial applications. This wasn’t simply surface dressing. Each display was shaped from layered plywood, sculpting foam, and wire mesh armatures, designed to mimic mountainous terrain. These forms were then meticulously covered with preserved moss, glued and stretched into place with precision.
The build process, carried out at Boom Studios, involved a team of skilled hands working over a series of workbenches—cutting, moulding, and refining each component until it matched the contours of the original design brief. Our preserved moss rolls were tested for flexibility, coverage, and visual consistency across complex 3D forms.
A Multisensory Retail Environment
Once transported and installed on-site, the moss elements played a transformative role. In Sydney, moss wrapped around wall-mounted sculptural forms, rising organically from the terrazzo-clad surfaces. In Melbourne, a low-profile moss installation extended along the front display window, grounding The North Face logo with a sense of place and tactility.
In both stores, moss appeared subtly across multiple touchpoints—cascading from plinths, framing signage, and even applied to clothing racks. The detailing was deliberate: nature without chaos, design without sterility.
“This wasn’t just decoration. It was about rewilding a brand moment—connecting the ethos of outdoor exploration to the in-store experience.”
For Brands Seeking Texture with Impact
If you’re a creative agency, retail designer, or brand looking to integrate sustainable, maintenance-free biophilic elements into your spaces—let’s talk. Koda Moss offers bespoke preserved moss solutions for brand activations, product launches, permanent fit-outs, and pop-up experiences across Australia.
📩 Enquiries: orders@kodamoss.com
Project Credits
Build + Install – Boom Studios & Koda Moss
Photography + Video – Boom Studios
Concept + Design – Space Between
Client – The North Face x Incu
Moss Product – Preserved Moss Tile (45x122cm)
From conceptual renders to the final install, this commission demanded clear communication and material intelligence. It pushed our preserved moss product into new territory—retail as nature interface—and reaffirmed our commitment to bringing natural materials into contemporary brand environments.