Sustainable Design Meets Planet-Friendly Messaging
In 2022, Koda Moss was thrilled to contribute to the Earth: A Limited Edition campaign by Who Gives A Crap, supplying a curated blend of Fern Moss, Fork Moss, and Coral Moss for a vibrant and playful product photoshoot.
This unique activation featured 24 eco-inspired toilet paper wrappers, each highlighting a different ecological story or visual from around the planet. The client’s creative team designed a miniature natural world to support the Earth-focused storytelling—and that’s where we came in.
Bringing the Forest to the Studio
Our moss was used to create an immersive, low-profile landscape that acted as a lush base for the hero product and its packaging. Each moss species was chosen for texture, tone, and camera-friendly depth—adding life, softness, and an earthy contrast against the bold packaging design.
This shoot was a great reminder that moss can be more than decorative—it can carry a message. In this case, it helped echo the campaign’s focus on sustainability, biodiversity, and protecting our home planet.
Why Brands Choose Us
Our moss is hand-foraged and sorted by species, allowing production designers and art directors to work with specific textures for high-end visual storytelling. Whether you're creating immersive sets, editorial environments, or product photography that needs to feel alive, Koda Moss helps bring nature into frame.
Project Credits
Moss Supply – Koda Moss
Client – Who Gives A Crap
Campaign – Earth: A Limited Edition
Moss Types – Fern Moss, Fork Moss, Coral Moss
Use – Studio photoshoot backdrop